We’ve seen people embrace wearable technology from fitness gadgets to medical devices, however, the mind is an unexplored area to track, enhance, and understand. Thync set out to conquer this frontier and pioneer a new category of ‘mindware’, wearable technology for the brain. The device sends small electric waveforms to activate specific neural pathways that make you feel more “calm” or “energized” allowing you to literally call up energy on demand. The visual system centers on this conceptual platform of illustrating the action of ‘shift’. From one state of mind, to another.